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The packaging is not just a way to secure products before shipping. It has also become a brand-building method. With supermarkets paying more attention to facilitating buyers, the overall scenario has become quite challenging for brands and sellers. Failing to pay attention to a seemingly little detail or factor can lead to a drop in sales.

In this article, we will are going to discuss the most common product packaging mistakes that brands and sellers should avoid.

Lack of package testing

A product that is damaged inside a box is the most significant shut-down for a customer. Damage to the product typically happens due to the use of inappropriate packaging materials. The best way to prevent your product from receiving any harm during transit is to test your packaging. You may want to send a package to one of your employees’ addresses to analyze the durability of your product packaging.

Outdated packaging

You will want to observe the buying habits of your customers more often. It is also crucial to pay attention to what your competitors are doing. These observations will help you know any deficiencies in your product packaging design. You will be able to use this information to upgrade your product packaging to make it attractive for your target audience. Not only updated packaging brings new customers, but it also keeps your existing clientele glued to your brand. Factors that you may want to pay attention to include labeling, simplicity, style, and recyclability.

Use of manual labor

It would be a wrong approach to keep manpower engaged in the packaging job even if your business grows. Instilling an appropriate amount of automation in the process will help you not only speed up the process but also save a lot of money.

Using wrong stretch wrap film

You will need a stretch wrap film to hold a bundle of products held tightly and secured. While using stretch wrap film, it is crucial to make sure that you are using the right size and specifications of the stretch film. The most important parameters in this regard are the gauge and width. If you have heavy or more packages to bundle up, you are going to need a stretch wrap film with a higher gauge measurement.

Skipping preventive maintenance

It may be easy to overlook preventive maintenance when everything works fine, but the fact of the matter is that it can turn out to be a disastrous mistake in the long-run. Running regular checks to see if any of the machinery parts are susceptible to malfunction in the near future can help you prevent a significant downtime. It is the best practice to instruct machine operators to pay attention to any performance lag that might denote the packaging line’s susceptibility to malfunctioning.

Choosing the wrong packaging materials

The packaging materials you use should be in line with the type of product you are packaging. For instance, using packing paper to secure a piece of electronics exposes that product to the danger of damage. You may want to discuss with your packaging supplier the types of packaging materials that are most appropriate for your product.