Top Packaging Trends For The Year 2021

2020 has been a year of a significant halt for most of the businesses and industries. With 2021 just a couple of months away, the packaging industry is looking at some interesting trends.

The pandemic didn’t result in a complete shutdown for businesses, meaning that some packaging trends are making their way into the year 2021. In this article, we will discuss packaging trends for 2021.

E-Commerce Packaging

The trend of online shopping never seems to end. During the pandemic, most of the consumers turned to online stores to buy goods they needed. This rising trend makes it crucial for most businesses to work on measures that could help them sell their products online.

If you are a B2C brand, and you have not paid attention to gaining some e-commerce capabilities, chances are you are not going to do well in the industry. Businesses that are paying attention to their digital storefronts are the ones building a solid foundation for future growth. Failing to work on these measures will require your customers to walk into your brick and mortar store if they want to buy from you. It will result in a loss of opportunities.

With e-commerce services, you will be able to offer your customers the best shopping experience.

Frozen food packaging

The pandemic has resulted in a significant shift in the way food companies package their foods. Buying fresh foods undoubtedly remains the most preferred option for most buyers, but due to the COVID restricting people to their homes, it hasn’t been possible for most of the people to walk out and buy items they needed. The pandemic is still not over, so consumers have to adhere to the protocols, meaning that they have to rely mostly on frozen foods. The good thing is companies have recognized these requirements and paid attention to using packaging supplies that help preserve frozen foods for longer durations.

Packaging supplies used in the frozen food packaging include the following.

• Wax coated cardboard
• Glass
• Shrink film
• Aluminum
• Lidding films
• Flexible bags
• Shrink film
• High barrier thermoforming film

Eco-friendly packaging

Eco-friendly packaging has been a topic of discussion for some years, and we are going to see its trend rising even further in the years to come. Consumers and people involved in the supply chain have been demanding the use of eco-friendly packaging materials and for a good reason.

The eco-friendly packaging trends may result in the complete banning of plastic, and 2021 will see the start of it. Most of the packaging goods manufacturers are hinting at the use of paper instead of plastic in the making of products such as straws and other food packaging bags and containers.

Interactive and gamified packaging

The interactive/gamified packaging persuades consumers to interact with a brand in quite an innovative way. This kind of packaging invites users to engage in an interesting activity, which makes the packaging itself something quite valuable. In most cases, the brands pay attention to integrating a puzzle game into the outside of the packaging, making it a point of attraction for children and adults.

How to Make The Primary Packaging Stand Out

What is the packaging most customers see when they look at the items that you have? It’s not the corrugated part usually, and it is starting to become a minority in packaging. A lot are choosing corrugated for their packaging, since it offers a variety of capabilities for the business and offers a marketing solution that won’t damage your wallet. Primary packaging is that packaging that does touch your product, and the style and design does vary for the customer, whether it’s on the shelf, or it’s online shipped. 

However, regardless of where you have the products end up, the goal is to get the attention that customers need. With primary packaging, you offer protection that does offer messages. Who do you want to represent though with your brand.  When customers shop, or they’re doing unboxing, there’s not a lot there for making impressions. For customers that roam the shopping aisles though, you can do a lot with this, and you can add different brand packaging to offer better orders and getting them to buy this. Primary packaging tends to be flexible too, in order to meet the demands of the person, and the best way to make sure that it works Is to make sure that corrugated packaging is done to meet the needs of customers. 

How to Use Corrugated for Primary Packaging 

If you go to stores and see the standees and little displays, you also notice that there are colors, designs, and logos on them. That’s done to help get customers to interact with the product as they shop around. With changes to product packaging and printing, this is better than ever, with the ecommerce business offering the technology to offer a chance for packages to stand out. 

While corrugated is the best option for protective shipping, branding, and marketing, it also is good to offer a branded means to the customers once they get the product itself. But this is just benefits of using this as the main type of packaging. New customers can also interact with the products as well, changing how that is used, offering a way to adapt this as well. 

Without that first point of touch though, your primary packaging won’t make an impression. Corrugated offers that customer experience that does offer a better, more positive reach whenever you do open up and grab a box. Corrugated as well is better for costs too. You won’t be dealing with the financial burdens that come with this kind of packaging, and the packaging does deliver and exact RPOI once it’s in the hands of customers. 

It’s also not as expensive as other kinds of materials. That means that you’re able to save money as well during the supply chain. Due to the lightweight material that comes with this, it also is much cheaper to ship, and to stock as well. This is one that involves packaging that’s used to ship directly to the retailers that are there. 

You also can offer more efficient packaging, which means more products for the trucks as well, maximizing their capacity, offering more orders, improving fulfillments, and offering huge savings. It also is very easy to reuse and recycle this, offering a more green approach for your business and the consumers that are there. 

So if you want to change the way your branding goes, and the packaging that sits there with the branding, definitely look no further than using corrugated packaging for your needs, since it does offer a lot of amazing benefits that you can get from your packaging business.