2020 has been a year of a significant halt for most of the businesses and industries. With 2021 just a couple of months away, the packaging industry is looking at some interesting trends.
The pandemic didn’t result in a complete shutdown for businesses, meaning that some packaging trends are making their way into the year 2021. In this article, we will discuss packaging trends for 2021.
E-Commerce Packaging
The trend of online shopping never seems to end. During the pandemic, most of the consumers turned to online stores to buy goods they needed. This rising trend makes it crucial for most businesses to work on measures that could help them sell their products online.
If you are a B2C brand, and you have not paid attention to gaining some e-commerce capabilities, chances are you are not going to do well in the industry. Businesses that are paying attention to their digital storefronts are the ones building a solid foundation for future growth. Failing to work on these measures will require your customers to walk into your brick and mortar store if they want to buy from you. It will result in a loss of opportunities.
With e-commerce services, you will be able to offer your customers the best shopping experience.
Frozen food packaging
The pandemic has resulted in a significant shift in the way food companies package their foods. Buying fresh foods undoubtedly remains the most preferred option for most buyers, but due to the COVID restricting people to their homes, it hasn’t been possible for most of the people to walk out and buy items they needed. The pandemic is still not over, so consumers have to adhere to the protocols, meaning that they have to rely mostly on frozen foods. The good thing is companies have recognized these requirements and paid attention to using packaging supplies that help preserve frozen foods for longer durations.
Packaging supplies used in the frozen food packaging include the following.
- Wax coated cardboard
- Glass
- Shrink film
- Aluminum
- Lidding films
- Flexible bags
- Shrink film
- High barrier thermoforming film
Eco-friendly packaging
Eco-friendly packaging has been a topic of discussion for some years, and we are going to see its trend rising even further in the years to come. Consumers and people involved in the supply chain have been demanding the use of eco-friendly packaging materials and for a good reason.
The eco-friendly packaging trends may result in the complete banning of plastic, and 2021 will see the start of it. Most of the packaging goods manufacturers are hinting at the use of paper instead of plastic in the making of products such as straws and other food packaging bags and containers.
Interactive and gamified packaging
The interactive/gamified packaging persuades consumers to interact with a brand in quite an innovative way. This kind of packaging invites users to engage in an interesting activity, which makes the packaging itself something quite valuable. In most cases, the brands pay attention to integrating a puzzle game into the outside of the packaging, making it a point of attraction for children and adults.
